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Research papers

Multivariate perspectives

This paper is concerned with perspectives on the use of multivariate techniques in marketing. The marketing concept has taught us to define markets and products in terms of human needs. This has fostered two fundamental segmentation stratagems:...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Joseph R. Murphy
March 1, 1979
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Citation

Murphy, J. R. (1979a, March 01). Multivariate perspectives. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/multivariate-perspectives